The Love Triangle

The Love Triangle

15 April 2024 

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The Love Triangle… Our new theory for making great products for you! 

A few days ago, we showed you four new bottle colours and asked you to decide which product we’re launching next.

The results excited us...

You guys loved the sound of Cocoa Butter Kisses, but when we showed the bottle on its own with no branding, it was the least voted for in our poll.

The opposite was the case for the matcha green bottle. The scent moodboard was the least requested, but the bottle colour was one of the most loved!

So, to make you products you love, we need three elements to connect to make great products: Scent, Name and Bottle Colour (the Love Triangle) 📐💗

So, do you think we nailed these products now? Or do we need more work?! Check out the scents below: 

158 commentaires

Penny Downing

Penny Downing

I think, for me, I really like the white and the paler, cooler, colours. I think I would like those other colours to remain but with more of a hint of them in a sort of – white note quite, like paints. I think the actual colours you’ve chosen seem right but maybe too dark and interestingly the colour of the bottle did draw me to the description. Only one view and hope it helps… Kind wishes.

Alexandria Cavalli

Alexandria Cavalli

I’m in full agreement with the name and the scent being as important as the colour. I want to try all the above! The only one which makes me nervous is the peachy one. I look at the colour and instantly get the icky feeling from cheap peachy scents – which I am sure this isn’t but the colour is resonant of all the cheap peachy products that are sickly and chemical. Maybe a softer pinky peach would entice me more. Right now it would be the bottle I would least likely choose even though as an Italian I would love to be reminded of summers back on the amalfi coast 😊

Jamie Crawford

Jamie Crawford

Yes – you are totally right – need to know the whole picture to make a proper judgement.

These new “flavours” look great, I particularly like the sound of the “farmers market” scent (although I’d change the name as it sounds a bit too rustic, earthy and cheap…? Perhaps Buds of Summer?) and “Take me back”.

I do love what you are doing, one thing I would point out is that I actually find the scents almost too strong, is there a way to perhaps make the scent a little lighter?

Keep up the great work

Jamie

Helen Neuenhaus

Helen Neuenhaus

The latest email regarding the ‘Love Triangle’ is spot on! The name, fragrance choices and bottle colour all need to complement each other perfectly.

I love the Farmer’s Market concept. Works for me! Don’t change a thing.

Personally I don’t feel the name Take Me Back works – take me back where? It feels a bit like ‘Back to the Future’ – where am I going back to? What about Peach Grove or better still ‘Italian Summer’ which sums it up perfectly.

I really don’t like the name Icing on the Cake. Guys, remember the mistakes of Candy Beach!! A lot of feedback, mine included, was that reference to anything that felt like it came from a sweet shop was offputting. Please don’t use ‘sweet’ in the description either. It’s just not what I want my laundry to smell like! I’m not against the use of vanilla and tonka bean but it’s a balancing act and it could easily tip over to sweet and cloying, which is why the description needs to be careful in its reference to ‘sweet.’

Hope this feedback helps. Keep up the great work! x

Debbie

Debbie

Love the colours and shape of the bottle’s they are easier to store and look nice on shelf , can’t wait to try the new samples , hope you will be selling them with a couple of others I’ve not tried yet . Washing is now an enjoyable chore .love the scents of them all , odyssey is my favourite though

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