15 April 2024
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The Love Triangle… Our new theory for making great products for you!
A few days ago, we showed you four new bottle colours and asked you to decide which product we’re launching next.
The results excited us...
You guys loved the sound of Cocoa Butter Kisses, but when we showed the bottle on its own with no branding, it was the least voted for in our poll.
The opposite was the case for the matcha green bottle. The scent moodboard was the least requested, but the bottle colour was one of the most loved!
So, to make you products you love, we need three elements to connect to make great products: Scent, Name and Bottle Colour (the Love Triangle) 📐💗
So, do you think we nailed these products now? Or do we need more work?! Check out the scents below:
158 commentaires
Erika Morris
I’m so excited to try all of these! Love the sound of all the fragrances, love all of the bottle colours ( I think the chocolate hue of cocoa butter kisses is perfect for it, would have preferred a richer/deeper green for Farmers Market, but I’m quibbling now 😆), love all of the names, except… “Take me back”? I get that it’s meant to have nostalgic vibes, but for me it just sounds like a relationship breakup scenario. Just wanna say thank you for providing these fabulous laundry liquids!
Katherine Barwell
I think you are completely right on the holy trinity of development. However – and I hate to write this because I do live the brand – there seems to be an obsession with linking your scents to food and it’s really off putting! I don’t want clothes or bedding to smell of cake, icing, candy, beverages…. And the names keep implying that they will do even when the actual scents may smell completely different. I like the sound of ones that evoke a mood, so Bahama vibes and date night work well for me and I’d be attracted by names like English summer, pacific breeze etc much more
Samantha
I’m still rooting for the peach! Love the idea and the colour of the bottle.
Lynne Rose
I think that they’re all spot on. Thank you
Sarah blanchard
Cocoa butter kisses sounds fabulous I look forward to this fragrance 😍
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