15 April 2024
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The Love Triangle… Our new theory for making great products for you!
A few days ago, we showed you four new bottle colours and asked you to decide which product we’re launching next.
The results excited us...
You guys loved the sound of Cocoa Butter Kisses, but when we showed the bottle on its own with no branding, it was the least voted for in our poll.
The opposite was the case for the matcha green bottle. The scent moodboard was the least requested, but the bottle colour was one of the most loved!
So, to make you products you love, we need three elements to connect to make great products: Scent, Name and Bottle Colour (the Love Triangle) 📐💗
So, do you think we nailed these products now? Or do we need more work?! Check out the scents below:
158 commentaires
Nicola Richards
All are great ideas. Farrmers Market and Take Me Back both appeal to me in terms of the bottle colour and what’s inside in terms of fragrance notes.
I think Cocoa Kisses may be a bit hard to sell. The dark brown colour is off putting in terms of a laundry product. Your mind just says “I want fresh”. Neither the colour or the fragrance notes say either of these.
Icing on the cake, as a sweeter scent sounds more appealing, but I think the white bottle doesn’t really reflect the contents. Try a soft cream for this one.
Julie Roach
The coco butter kisses – the writing needs to be white
Icing on the cake bottle is STUNNING love this
Felicia Fai
I hope you don’t mind, but I don’t like a few of your names still. How about:
Velvet cocoa kisses? I associate cocoa butter with a creamy colour, but the bottle is brown like the roasted bean. If it were creamy with brown writing, I think Cocoa butter kisses would work well.
“Farmers Market” is just wrong! Living in the Somerset countryside, stale cabbage and the smell of livestock come to mind! What about English orchard / Country Orchard?
“Take me back” doesn’t evoke the imagery you signal, not everyone will have memories of southern Italy to go back to, but maybe Roman Holiday, or Italian Bellini would work better?
“The icing on the cake” looks nice but maybe the font could be stronger in colour? The fade effect makes it difficult to read on a white bottle, especially for people with impaired sight and you want to be inclusive I expect. Its colours reminds me of “unicorn rainbow sprinkles” my daughter asked for on their cakes!
I hope you find this feedback useful! Looking forward to the new products in due course! I love Aurora!
Lucyanna Smith
Perfect
Anne Woodward
Like all the bottles apart from the coco butter one others I buy
Just received my samples can’t wait to try and order
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