15 April 2024
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The Love Triangle… Our new theory for making great products for you!
A few days ago, we showed you four new bottle colours and asked you to decide which product we’re launching next.
The results excited us...
You guys loved the sound of Cocoa Butter Kisses, but when we showed the bottle on its own with no branding, it was the least voted for in our poll.
The opposite was the case for the matcha green bottle. The scent moodboard was the least requested, but the bottle colour was one of the most loved!
So, to make you products you love, we need three elements to connect to make great products: Scent, Name and Bottle Colour (the Love Triangle) 📐💗
So, do you think we nailed these products now? Or do we need more work?! Check out the scents below:
158 commentaires
Marcie Mason
For me… ‘Icing On The Cake’
I like the rainbow lettering on a white bottle… and the key notes… but I feel the name of the fragrance isn’t right… do I want my laundry to smell of cake.. no.
I do however, think the bottle and lettering would be a great launch ready for Pride month in June!
‘Cocoa Butter Kisses’, love the name and the key notes, just not the brown bottle.
‘Farmers Market’, crisp, fruity, floral… green bottle, perfect for a Spring fragrance. Great combo, Love it.
‘Take Me Back’ When you smell something, it sends signals to the olfactory bulb, directly linked to areas of the brain that control memory. I love this, the orange bottle reminds me of a summers day.
L Barlow
Don’t like the icing on the cake , sounds sweet , sickly -not fresh laundry
Still do not like brown bottle associated with dirt !
Love green , farmers market fresh fruity clean thoughts
Summer fragrance good, bottle bit too orange
Hope this is what you want “Bermuda Triangle!!! “ 🤣good luck pleasing everyone
Mrs Amelia Brazil
Agree, we need the whole picture! It was strange just looking at colours in isolation and now that the whole identity of each product has been shared, the colours make a lot more sense. I always personally loved the brown bottle (I have a neutral aesthetic thing going on in my house on general) but the scents and the storytelling of the journey each product will take us on feels complete now. Coca butter and icing on the cake sound totally up my street, but very tempted by the other scents too!
Zet
Is that the final name of the new products ? For orange bottle (orange / summer scent)- how about Sunny Gaze or Orange crush?:)
For green bottle , how about Lush garden? Just some thoughts 😃
Caroline Lyddall
With the coco butter kisses could you maybe add a hint of dark orange in with the brown? Just so it isn’t so brown if that makes sense!
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