Hey, it’s Ciara here :)
We want to make your laundry day something you look forward to. We hope that in 2025, we create the even more incredible products for you - and us 🤭 - to use.
Right now, I need to start working on fragrance ideas for the second half of 2025. And I’d love your opinion on what you want to see! I’ve put together a questionnaire that will hopefully find out what you like, and then I’ll take your answers and over the next few days I’ll develop scent moodboards and brands and then show you them to get your feedback on the ideas!
So, if you’ve got a few minutes while watching Squid Games or Gogglebox, take this scent questionnaire, help us develop the future of laundry products! It’s early… but these could end up going in supermarkets.. who knows!!
Thanks for your thoughts in advance. 🥰
Best wishes,
Ciara
214 commenti
JK
I used to have a beautiful strong blackcurrant scented soap (dicscontinued, sigh) – strong dark fruit scent would be amazing. More citrus, a spiced apple/orange would make the laundry smell amazing.
Vanilla & coffee for bedsheets :)
Ben
An Issey Miyake l’eau d’issey (Mens) type scent would be perfect and fit in in that woody/floral section
Liz Peck
I don’t even know if it is still available, but I used to love Aqua Manda – essential oils of mandarin, ginger, lavender, patchouli, cinnamon, and other aromatic herbs (Eucalyptus, tarragon and juniper berry).
Georgia Hills
Hi ya,
Not so much a fragrance, but are you thinking of doing tumble dryer sheets (the ones in the supermarket are rubbish) or those tumble dryer things with the smelly in the middle that eco egg do? I use mine all the time. 😊
Owen Taylor
For aquatic you could model a scent off of maison margela coast walk or sailing day? Not sure how strong this could be.
For a darker woodier scent maybe something like musk, with a hint of matcha?
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