Hey, it’s Ciara here :)
We want to make your laundry day something you look forward to. We hope that in 2025, we create the even more incredible products for you - and us 🤭 - to use.
Right now, I need to start working on fragrance ideas for the second half of 2025. And I’d love your opinion on what you want to see! I’ve put together a questionnaire that will hopefully find out what you like, and then I’ll take your answers and over the next few days I’ll develop scent moodboards and brands and then show you them to get your feedback on the ideas!
So, if you’ve got a few minutes while watching Squid Games or Gogglebox, take this scent questionnaire, help us develop the future of laundry products! It’s early… but these could end up going in supermarkets.. who knows!!
Thanks for your thoughts in advance. 🥰
Best wishes,
Ciara
214 commenti
Sarah Gillbard
La labo fragrances are great, Another 13 is my favourite.
I love Oud, Odessy and Enigma and Icing on the cake. My least favorates are Cocoa kisses, Summer fling and the Halloween one, I don’t like the fruity ones as they smell chemically to me.
Matt
As a business, it would make sense to adopt the current trends in regards to fragrances. Gourmand Vanilla fragrances are huge right now. You have fragrances like Bianco Latte/Kayali Vanilla 28 for women, and fragrances like PDM Althair for men. You could take inspiration from these and create a really popular, year-round scent.
As a guy, I would say you also need to expand your male scent offerings. We only really have Odyssey at the minute that is inspired by male perfumery. You could go safe and create a scent similar to Azzaro The Most Wanted Intense or Stronger with you Intensely, or get experimental and take inspiration from highly popular fragrances such as Oud Maracuja (Fruity), Oud Cadenza (Sweet) and Oud Stallion (Leather). These are hugely popular fragrances from the Maison Crivelli perfume house.
Sarah Parsons
I’d love to see a sea salt / woody combi ( think Jo malone ) a fresh blast of the sea with a twist of the forest
Ps I also think the cocoa butter kisses should be added to the range as a permanent fixture 💜
Shelley
I can’t wait to see what you come up with!!!
Hana Moreton
I would definitely love to see some seasonal scents pop up along side your key range, like spooky szn for autumn and myrrhy Christmas for winter. Summer fling was gorgeous too, so maybe a fresh spring scent would be nice: gardenias, daffodils, orange blossom, apple blossom but with a dry woody base note. And during those seasons, having the fabric sprays for each corresponding scent available would be amazing!
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