Hey, it’s Ciara here :)
We want to make your laundry day something you look forward to. We hope that in 2025, we create the even more incredible products for you - and us 🤭 - to use.
Right now, I need to start working on fragrance ideas for the second half of 2025. And I’d love your opinion on what you want to see! I’ve put together a questionnaire that will hopefully find out what you like, and then I’ll take your answers and over the next few days I’ll develop scent moodboards and brands and then show you them to get your feedback on the ideas!
So, if you’ve got a few minutes while watching Squid Games or Gogglebox, take this scent questionnaire, help us develop the future of laundry products! It’s early… but these could end up going in supermarkets.. who knows!!
Thanks for your thoughts in advance. 🥰
Best wishes,
Ciara
216 commentaires
Lauren
Whatever is in Enigma needs to be permanent, it’s a beautiful fragrance!!
Sophia
Whatever is in Enigma is what you need to do. I’m sure it is in that part of the wheel.
Trudie Armstrong
I subscribe to the mystery box and some are lovely think and smell amazing, some have been watery and barely smell of anything. I’m sticking with it until I’ve tried them all, and I’d really love a strong woody oud scent in a black bottle! That would tick all the boxes boxes! 😁😁😁 my friends son made a comment about why does all laundry products make his clothes smell like a girl! 😂 so I introduced her to you oud one and you’ve made a little lad very happy! 😂 thank you x
Lisa
I think you have lots of fragrance already… spend 2025 fine tuning the service and expanding on what you already have… like the elixirs? What happened with those? Tumble dryer sheets would be amazing in existing scents as well- like the eco egg or mielle. Ensuring you have samples for every scent… candy beach wasn’t in your sample set and was your worst performing scent that you had to discontinue… could this happen to all your new scents if there is no sample for them? It is really nice that you come out with limited editions- that keeps things fresh and exciting… please bring out enigma again- that was incredible
Kelly Pritchard
Can’t smell scent off laundry after drying. Disappointed
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