The Love Triangle

The Love Triangle

15 April 2024 

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The Love Triangle… Our new theory for making great products for you! 

A few days ago, we showed you four new bottle colours and asked you to decide which product we’re launching next.

The results excited us...

You guys loved the sound of Cocoa Butter Kisses, but when we showed the bottle on its own with no branding, it was the least voted for in our poll.

The opposite was the case for the matcha green bottle. The scent moodboard was the least requested, but the bottle colour was one of the most loved!

So, to make you products you love, we need three elements to connect to make great products: Scent, Name and Bottle Colour (the Love Triangle) 📐💗

So, do you think we nailed these products now? Or do we need more work?! Check out the scents below: 

158 commentaires

Bettina

Bettina

Take me back looks amazing, sounds amazing and I’m sure it will smell great! Perfect for summer

Michelle

Michelle

Still think the colour brown should never be linked with laundry .. I’d maybe go for more of a coffee or cream colour

I think you’ve nailed icing on the cake

I dont like the names farmers market and take me back how about cottage garden?

Personally I wouldn’t actively purchase peach as a laundry scent as I would perceive it to be too delicate

Saphire Bird

Saphire Bird

For me all the bottles are gorgeous. No doubt. But it’s the scent is what attracts me. Combine for a killer combo. Now we know the contents of the brown bottle it’s top tier.

Judith

Judith

I love Jo Malone Pear & Freesia – it reminds me of a perfume my mum used to wear, and I lost my mum 18 months ago so ‘Farmers Market’ would be my definite first choice for that reason. If my laundry could remind me of my mum it’d be lovely. But I love the descriptions of the others too. You don’t make it easy for us!!!

Claire.

Claire.

Maybe a lighter brown bottle for cocoa butter kisses? Keep the very dark brown colour for a more chocolatey,wintertime fragrance?

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