Aidez-nous à renommer ce produit !
En novembre, nous avons lancé « Candy Beach » . C'était censé être notre produit phare. Notre flacon et notre parfum aux couleurs de notre marque. Mais il est rapidement devenu notre pire vendeur ! 😂
Le parfum à l’intérieur de Candy Beach est absolument magnifique et le flacon est sans doute notre plus esthétique. Le parfum est un mélange unique de vanille, de fruit du dragon et de musc… mais le produit n'a tout simplement pas fait son chemin !
Avons-nous besoin d’un nouveau nom ? Et quelqu'un a-t-il de bonnes idées ? Ou y a-t-il autre chose qui empêche les gens d’essayer le produit ? Faites-nous savoir ce que vous en pensez avant de revenir au début sur celui-ci !
J'aimerais avoir de vos nouvelles 💜
451 commentaires
Janet
Reading the comments, I agree it needs to be in the discovery set for new subscribers
For established subscribers maybe send a one wash / mini sample with their next order so that they have the opportunity to check it out
Looking forward to my first delivery
Andrea Garner
I’m adding my vote to “Signature”, and would add that CB has always been my favourite scent!
Caron Ford-Wilson
Candy Beach wasn’t included in the Discovery Pack I tried to help me choose what I liked and it seemed never to be prominent – I thought it was a summer season scent only.
I think Candy anything is against your brand and market segment. You are selling a natural, non chemical, product . Why would your customers want something with candy aka sweets and sugar?
Not knowing what it smells like, I assumed it would be like candy floss or something.
Tallow & Ash “Signature” is my suggestion- more stylish and up market – like your market
Heidi Jenkins
Another idea from rereading my comment and again other…
I think you need to to stay away from words like sweet or referencing sweet things.
Maybe just simply call it
‘Our Signature Scent’
‘Signature’
‘Signature Aroma’
Or play around with these descriptions delectable, heavenly or delightful
Thanks for allowing us as user to give feedback and idea. Heidi x
Lesley Johnson
For me I felt it was a little bit of a weak scent. Especially after having bought Aurora first. I thought Candy Beach would leave more of a scent on the clothes like the others do. I didn’t mind the name but it could have a bit more kick. I bought quite a few thinking I’d love it and although it’s a nice enough scent, it wasn’t strong enough. And I do like sweet scents, vanilla etc.. Excited to see what happens here and other scents in development! 😀😀
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