Hey, it’s Ciara here :)
We want to make your laundry day something you look forward to. We hope that in 2025, we create the even more incredible products for you - and us 🤭 - to use.
Right now, I need to start working on fragrance ideas for the second half of 2025. And I’d love your opinion on what you want to see! I’ve put together a questionnaire that will hopefully find out what you like, and then I’ll take your answers and over the next few days I’ll develop scent moodboards and brands and then show you them to get your feedback on the ideas!
So, if you’ve got a few minutes while watching Squid Games or Gogglebox, take this scent questionnaire, help us develop the future of laundry products! It’s early… but these could end up going in supermarkets.. who knows!!
Thanks for your thoughts in advance. 🥰
Best wishes,
Ciara
214 comentarios
Maryanne Old
Hi 👋
I’d love a woody scent featuring Oak, Patchouli , Sandle wood and Vetivert.. evoking a strong but soft warm feel like,’ after dinner drinks’ in the smoking lounge.
I would still like to see scent boosters for all fragrances , ironing waters and tumbledryer sheets or balls ?
I feel a baby line would be amazing plus a pet line. Pet friendly shampoos for animal clothes and bedding.
I’d also like a whole line dedicated to healing.
Sleep scents for bed clothes and duvet sets.
Invigorating scents for gym clothes. Power scents for work clothes… scents specifically formulated to smell nice but have an effect on emotions.
Hope this helps 🙏
Leanne Kaye
What about baked scents like Bakewell tart, marzipan (Battenberg)
Chocolate scents
Coffee scents
Honey and sandalwood together
denisa hirkova
I only wish enigma back, there is no competition for this scent 💜
Janet Davies
I am a regular customer and I will continue to be one if you start listening !
I do not use your washing liquid at the same rate as the conditioner and therefore would prefer to buy the products separately, ie, bulk buy conditioner/ or ‘shampoo’ .
Perhaps you could also offer larger volume refills to reduce costs and waste?
Nina
I would LOVE an orangey vanilla musk scent, personally. But yes, more in the woody/mossy category would be amazing. Oud is my favourite. I still think the scents need to be stronger/longer lasting though ideally. Looking forward to trying the sprays but none in Oud yet :(
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