What are we missing?

What are we missing?

Hey, it’s Ciara here :)

 

We want to make your laundry day something you look forward to. We hope that in 2025, we create the even more incredible products for you - and us 🤭 - to use.

Right now, I need to start working on fragrance ideas for the second half of 2025. And I’d love your opinion on what you want to see! I’ve put together a questionnaire that will hopefully find out what you like, and then I’ll take your answers and over the next few days I’ll develop scent moodboards and brands and then show you them to get your feedback on the ideas!

So, if you’ve got a few minutes while watching Squid Games or Gogglebox, take this scent questionnaire, help us develop the future of laundry products! It’s early… but these could end up going in supermarkets.. who knows!!

Thanks for your thoughts in advance. 🥰 

Best wishes,

Ciara

214 comentarios

Victoria Kilpatrick

Victoria Kilpatrick

Woodland scent or Petrichor (rainy earth)🌲. Would also absolutely love an ocean/sea spray/coastal scent 🌊Thanks!

Sarah

Sarah

Something along the lines of – L’eau d’Issey, Chanel Madamoiselle and Clinique Happy. Not all together though!
I absolutely love your products but find that the fragrances aren’t that strong and don’t last very long. Which is a shame.

Sumia

Sumia

You know what would go well in the aquatic section? Ocean Mist (it’s my favourite scent in the Wild deodrants) and honestly it’s SO FRESH AND CLEAN it’s absolutely lovely! It definitely evokes a breezy, mild weather sort of feeling.
Or sea salt and cotton (another favourite scent) both are perfect 👌

Lisa E

Lisa E

I’d love a toffee caramel Shea scent. How about a fresh linen or ocean breeze?

Annette Griffiths

Annette Griffiths

Drakkar Noir by Guy Laroche:
Top notes are Lavender, Lemon, Bergamot, Rosemary, Mint, Lemon Verbena, Basil and Artemisia; middle notes are Juniper, Coriander, Wormwood, Carnation, Cinnamon, Angelica and Jasmine; base notes are Oakmoss, Pine Tree Needles, Fir, Leather, Sandalwood, Vetiver, Patchouli, Cedar, Amber and Resins.

Leather Forever Royal Arabian Edition De Gabor
Top notes are Whiskey, Walnut, Leather, Rum, Fig, Dates and Saffron; middle notes are Leather, Mahogany, Guaiac Wood, Orris Root, Vetiver and Patchouli; base notes are Leather, Ambergris, Agarwood (Oud), Sandalwood, Incense, Amber and Musk.

They are both more on the warm woody spectrum

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