Hey, it’s Ciara here :)
We want to make your laundry day something you look forward to. We hope that in 2025, we create the even more incredible products for you - and us 🤭 - to use.
Right now, I need to start working on fragrance ideas for the second half of 2025. And I’d love your opinion on what you want to see! I’ve put together a questionnaire that will hopefully find out what you like, and then I’ll take your answers and over the next few days I’ll develop scent moodboards and brands and then show you them to get your feedback on the ideas!
So, if you’ve got a few minutes while watching Squid Games or Gogglebox, take this scent questionnaire, help us develop the future of laundry products! It’s early… but these could end up going in supermarkets.. who knows!!
Thanks for your thoughts in advance. 🥰
Best wishes,
Ciara
214 comentarios
SSK
Loving the current scents but what about a mix of leather and floral notes?
Lucy O
I would like an antibacterial range that would make my gym clothes smell amazing, but with the reassurance it kills bacteria from a sweaty workout. Something strong like Dettol laundry, but nicer smelling.
Tara Parke
Gourmand scents are huge at the minute, bianco latte, Kayali vanilla 28, yum marshmallow too. Desperate to have cocoa kisses & pistachio back in stock as permanent scents
Sam Base
I’m desperately missing the pistachio one! It’s probably my favourite one yet plus the colour of the bottles match my utility room so perfectly! Rather than an actual perfume I prefer scents more like candles, French lavender, Cotton linen or something musky. Can’t wait to see what you come up with!
Allie
A vanilla scent would be amazing.
Also it would be great if you had scratch and sniff cards of your range that you could send people for free, so they could see what sort of scents they like before buying products.
🙌💜
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