Hey, it’s Ciara here :)
We want to make your laundry day something you look forward to. We hope that in 2025, we create the even more incredible products for you - and us 🤭 - to use.
Right now, I need to start working on fragrance ideas for the second half of 2025. And I’d love your opinion on what you want to see! I’ve put together a questionnaire that will hopefully find out what you like, and then I’ll take your answers and over the next few days I’ll develop scent moodboards and brands and then show you them to get your feedback on the ideas!
So, if you’ve got a few minutes while watching Squid Games or Gogglebox, take this scent questionnaire, help us develop the future of laundry products! It’s early… but these could end up going in supermarkets.. who knows!!
Thanks for your thoughts in advance. 🥰
Best wishes,
Ciara
214 reacties
Jaq
What immediately stands out is you have no gourmands there. I love the smell of sandalwood, which goes really well with amber and woody fragrances. Diptyque’s Tam Dao is beautiful and would suit a laundry product. Ambre Sultan is a beautiful woody scent but might be a bit much.
Jaq
What immediately stands out is you have no gourmands there. I love the smell of sandalwood, which goes really well with amber and woody fragrances. Diptyque’s Tam Dao is beautiful and would suit a laundry product. Ambre Sultan is a beautiful woody scent but might be a bit much.
Ellie Telford
I think missing it has a scent reminiscent of Gucci Memoire—it has that fresh, green allure. Then there’s the vibrant lemony note of Dolce & Gabbana, which brings in a delightful burst of yellow.
Lauren
Whatever is in Enigma needs to be permanent, it’s a beautiful fragrance!!
Sophia
Whatever is in Enigma is what you need to do. I’m sure it is in that part of the wheel.
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