What are we missing?

214 reacties
What are we missing?

Hey, it’s Ciara here :)

 

We want to make your laundry day something you look forward to. We hope that in 2025, we create the even more incredible products for you - and us 🤭 - to use.

Right now, I need to start working on fragrance ideas for the second half of 2025. And I’d love your opinion on what you want to see! I’ve put together a questionnaire that will hopefully find out what you like, and then I’ll take your answers and over the next few days I’ll develop scent moodboards and brands and then show you them to get your feedback on the ideas!

So, if you’ve got a few minutes while watching Squid Games or Gogglebox, take this scent questionnaire, help us develop the future of laundry products! It’s early… but these could end up going in supermarkets.. who knows!!

Thanks for your thoughts in advance. 🥰 

Best wishes,

Ciara

214 reacties

Sharon

Sharon

Cocoa Butter Kisses-please make this a regular. And something like Rose Jam from Lush and Super Milk from Lush. If you’re planning to develop more in wood and herbal spectrum the smell must be strong to last through cycle, avoid making amateur mistakes I’ve seen in Asia 10 years ago (although they’re pretty well-developed now and have a large variety especially in Taiwan)

Hana Moreton

Hana Moreton

I love the oriental fragrance notes mixed with things like coffee and caramel or musk and leather. Woody scents are also really sumptuous but mixed with citrus tones to make them less masculine and more universal.

Conor

Conor

I think you are missing the all time go-to fresh laundry smell. All the scents are great, for a change, but the classic is needed. Especially for washing baby/children’s clothes, you don’t really want your child smelling like anything other than clean and fresh. All that being said, I love Amber scented fragrances.

Caz

Caz

Just a fruity scent with nothing else, absolutely love anything orange with nothing added to it, and also strawberry.

Kim Holbrook

Kim Holbrook

Something evocative of forest bathing or summer showers – earthy and woody but fresh. Love citrussy scents too – blood orange, limes, lemon verbena.

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Sophisticated Fragrances

Our laundry products smell like designer fragrances. We work with Master Perfumers to blend incredible top, mid and base notes that make your home and clothes smell amazing!

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