¡Ayúdanos a cambiar el nombre de este producto!
En noviembre lanzamos 'Candy Beach'. Estaba destinado a ser nuestro producto estrella. Nuestro frasco y aroma característicos del color de la marca. ¡Pero rápidamente se convirtió en nuestro peor vendedor! 😂
La fragancia dentro de Candy Beach es absolutamente hermosa, y la botella es posiblemente la más estética. La fragancia es una mezcla única de vainilla, fruta del dragón y almizcle... ¡pero el producto simplemente no ha tenido éxito!
¿Necesitamos un nuevo nombre? ¿Y alguien tiene alguna buena idea? ¿O hay algo más que impide que la gente pruebe el producto? ¡Déjanos saber lo que piensas antes de volver al principio de este!
Me encantaría saber de ti 💜
439 comentarios
Caron Ford-Wilson
Candy Beach wasn’t included in the Discovery Pack I tried to help me choose what I liked and it seemed never to be prominent – I thought it was a summer season scent only.
I think Candy anything is against your brand and market segment. You are selling a natural, non chemical, product . Why would your customers want something with candy aka sweets and sugar?
Not knowing what it smells like, I assumed it would be like candy floss or something.
Tallow & Ash “Signature” is my suggestion- more stylish and up market – like your market
Heidi Jenkins
Another idea from rereading my comment and again other…
I think you need to to stay away from words like sweet or referencing sweet things.
Maybe just simply call it
‘Our Signature Scent’
‘Signature’
‘Signature Aroma’
Or play around with these descriptions delectable, heavenly or delightful
Thanks for allowing us as user to give feedback and idea. Heidi x
Lesley Johnson
For me I felt it was a little bit of a weak scent. Especially after having bought Aurora first. I thought Candy Beach would leave more of a scent on the clothes like the others do. I didn’t mind the name but it could have a bit more kick. I bought quite a few thinking I’d love it and although it’s a nice enough scent, it wasn’t strong enough. And I do like sweet scents, vanilla etc.. Excited to see what happens here and other scents in development! 😀😀
Heidi Jenkins
In LOVE with Candy Beach. I decided to give Candy Beach a punt, a bit sceptical about the name but I’m SO glad I did. My ultimate favourite but the name nearly put me off as worried it’d smell sickly.
Read some of the other comments & Signature does sound an amazing name, relaunch it with a big fanfare BUT it needs to be in the sample set for sure, otherwise how will people know how awesome it is.
The dictionary definition of a signature scent is as follows – iconic perfume, classic perfume, legendary fragrance, beloved aroma, celebrated perfume, distinctive fragrance, famous scent, historic perfume, memorable scent, and notable cologne – could you use some of that as inspiration for a new name. PLEASE try a new name 🙏🏻 I love the bottle colour it was just the name that was misleading.
Cee
The name does not sound sophisticated. Definitely needs a name change. ‘Sweet memories’ is an idea for a name.
Dejar un comentario
Este sitio está protegido por hCaptcha y se aplican la Política de privacidad de hCaptcha y los Términos del servicio.