Hey guys it’s Ciara - I’m beginning to design new and amazing fragrances for 2025 and would love your feedback on the initial concept work! I’ve used the results from our last survey that over 4,000 people answered, so I hope you like the sound of these. And thank you if you took part!! We started this brand to bring something entirely new to the laundry industry, and I think these are pretty out there for laundry products. I’ve literally just finished making these concepts (22:30 right now). You know we love hearing what you think and getting your feedback before we develop them further. So if any of the concepts below are a huge no, or a huge yes, please comment on our blog or social post. Also, if theres anything that you think we absolutely NEED which we don’t have or that I didn’t pick up on in the Survey data, please let us know too. Thanks to everyone for their constant feedback and involvement, we love developing this brand with you!
1447 comments
Yaz
Omg soft aura is going to be amazing. I can already tell that is going to be my favourite and make me subscribe. I was sooooo gutted you stopped candy beach but this might make up for it. 4 4 4 4 4 4 all the way! Make it soon and make it permanent. Don’t break my heart again 💔
Marisa
I really like how you’re adding cedarwood and sandalwood as well as some richer spices and myrrh along with some fresh citrus. 2 country, 5 gold oud and 7 lemon would be my pick for a rounded option of different scents.
Jade
7&5 speak to me most. But I’m OBSESSED with the colour of Country Clubs bottles and feel that would be one my mum would absolutely adore (she’s a vertiver girly)
Leona
Many of the tallow ash scents I find suffocating slightly, I’ve tried all and limited editions and Oud is all i can use.
I personally prefer natural scents I can breathe in deeply, Kair scents have nailed this type of fragrance that isn’t almost headache-y,
and I would love to see Tallow and Ash nail it in the same way!
As for what scents I want to see
I really feel you need a natural pine scent! Something more natural
Some notes to consider: (not all at once of course!!! But to be mixed and matched)
herbal notes, pine balsam, cedar, sandalwood, musk, amber
pine needles, evergreen, blue spruce, white pine, rosemary, eucalyptus, bay leaf, juniper berry.
frosted white musk, fir balsam, sandalwood, douglas fir, coniferous, moss, woodsy notes,
earthy patchouli, siberian pine,
firewood, vetiver, guaiacwood, lavender, palo santo, agar wood.
some scents i love; similar to “season of peace” a discontinued candle by yankee, notes: bergamot, patchouli and cedar wood, crisp aldehydes, peaceful mint
middle: ylang ylang, lily of the valley, muguet petals and white patchouli.
bottom: creamy vanilla bean, cedar and white musk.
G
1) Boardroom, 3) Spa Day, and 4) soft aura all sound amazing. Particularly like the idea of 4 as i was underwhelmed by Aurora as the fragrance wasn’t very strong and I love the key notes listed above.
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