What are we missing?

What are we missing?

Hey, it’s Ciara here :)

 

We want to make your laundry day something you look forward to. We hope that in 2025, we create the even more incredible products for you - and us 🤭 - to use.

Right now, I need to start working on fragrance ideas for the second half of 2025. And I’d love your opinion on what you want to see! I’ve put together a questionnaire that will hopefully find out what you like, and then I’ll take your answers and over the next few days I’ll develop scent moodboards and brands and then show you them to get your feedback on the ideas!

So, if you’ve got a few minutes while watching Squid Games or Gogglebox, take this scent questionnaire, help us develop the future of laundry products! It’s early… but these could end up going in supermarkets.. who knows!!

Thanks for your thoughts in advance. 🥰 

Best wishes,

Ciara

223 comments

Mo

Mo

Si perfume – eau de toilette in particular is light and still alluring

Samantha

Samantha

Coastal aquatic scents like Aqua de Parma’s Fico de Amalfi.

Szerena

Szerena

Freesia was a very good suggestion,but anything that smells more fresh, clean linen, all of your smells are mostly sweet nothing stands out as an original scent maybe you should stop copying perfumes and come up with a new scent

Luci

Luci

It would be great if you could do room defusers, so your lovely scents could be in our homes.

paige

paige

an earl grey london fog!!!!

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