Last month we showed you some new ideas regarding the expansion of our fabric care range! We introduced you to our two brand new product ideas: a Whitening Powder (Blanc Slate) and a Darkening Powder (Back to Black). Your response was AMAZING, so we've decided to move full steam with product development! 🥳
But... we're stuck on something important...the name for the Whitening Powder!
Half of the team LOVES the name Blanc Slate, but they other half thinks it sounds more like a stain remover than a Whitening powder. We're drawing a Blanc! 😉
So what do you think? Should we stick with Blanc Slate, or do you have an even better name in mind? Let us know what you think! We'd love to hear from you.💜
1020 comments
Sara
Whitening and darkening powder are used for the garments to be reset back to its original colours or as close to their original colours therefore we are thinking that if you are keeping whitening powder underneath the name of the product. The product name itself does not require to have white in the name.
Additionally, we thought a lot about the word reset and then it made us think of computers and how your product gives clothes the opportunity to have a new lease of life, we came up with Factory reset.
Thank you for your time,
Sara & Katy
Gail
Lux definition: a measure of the amount of light produced by something
Lux my laundry
Luxury Lux
Lux whites
….or just Lux!
Brighten my day
Beam me up
Ray of sunshine
Gail
Luminous Lux
Lux Bright
Vibrant days
Uplifting vibes
Halo
I can be your Halo
Diamond dust
Sparkle dust
Glow me
Opal whites
Touch of Twinkle
Touch of Frost
Pearly whites
Charlotte
LuminAsh
Alyson Nicholson
Snowflake white
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