Last month we showed you some new ideas regarding the expansion of our fabric care range! We introduced you to our two brand new product ideas: a Whitening Powder (Blanc Slate) and a Darkening Powder (Back to Black). Your response was AMAZING, so we've decided to move full steam with product development! 🥳
But... we're stuck on something important...the name for the Whitening Powder!
Half of the team LOVES the name Blanc Slate, but they other half thinks it sounds more like a stain remover than a Whitening powder. We're drawing a Blanc! 😉
So what do you think? Should we stick with Blanc Slate, or do you have an even better name in mind? Let us know what you think! We'd love to hear from you.💜
1020 comments
Alexandra
How about: White Threads, or Snow Whitening?
Helen Bryant
I love some of these names , I came up with Mont Blanc- and Casablanca popped into my head.
Just as long as you don’t go down the pretentious route like they do on that mobile phone advert- Poached Smoke or Snowman’s Bone, anyone‽
Nicola Serventi
It’s all white here
Dani
Shine Bright
Caroline Vouy
Pure
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