Last month we showed you some new ideas regarding the expansion of our fabric care range! We introduced you to our two brand new product ideas: a Whitening Powder (Blanc Slate) and a Darkening Powder (Back to Black). Your response was AMAZING, so we've decided to move full steam with product development! 🥳
But... we're stuck on something important...the name for the Whitening Powder!
Half of the team LOVES the name Blanc Slate, but they other half thinks it sounds more like a stain remover than a Whitening powder. We're drawing a Blanc! 😉
So what do you think? Should we stick with Blanc Slate, or do you have an even better name in mind? Let us know what you think! We'd love to hear from you.💜
1020 comments
Kate
OK, so I’m going to throw a spanner in the works here. To me, because Blanc is pronounced Blank, it sounds like a blank slate which is pretty boring right? So why not just use the word white? You are using black rather than noir so it makes sense to use white and I think it sounds better. And why slate? Slate is grey so not sure about this one tbh. Someone said whiter than white, I like that. other than that, I can’t come up with anything else. Sorry about that. x p.s. ENIGMA! OMG! the best yet!! And you had me at Date Night already! Just gets better and better.x
Jattinder Ballagan
Snow White/ glow up
Kayleigh
Clean slate or whiter than white or back to basics although i like blanc slate
Joanna Tims
Whitest white or purest whit
Joan Ord
What about ‘Pure and Easy’. 🤷🏻♀️
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