Last month we showed you some new ideas regarding the expansion of our fabric care range! We introduced you to our two brand new product ideas: a Whitening Powder (Blanc Slate) and a Darkening Powder (Back to Black). Your response was AMAZING, so we've decided to move full steam with product development! 🥳
But... we're stuck on something important...the name for the Whitening Powder!
Half of the team LOVES the name Blanc Slate, but they other half thinks it sounds more like a stain remover than a Whitening powder. We're drawing a Blanc! 😉
So what do you think? Should we stick with Blanc Slate, or do you have an even better name in mind? Let us know what you think! We'd love to hear from you.💜
1020 comments
Kay
It will be all white ;)
Karen Davis
I loved the name you assigned to the project: Lumiere!
Another suggestion: Blanc de Blanc
Naju
What about:
• Arctic Shine or Snow Glow or Pure Frost – reminds me of snow, could have frosty/snowy marketing
• WhitenX – similar tech feel to back to black
• Lumière or Lumière Blanc or Blanche Lumière – inspired by one of my fav disney characters, means brightness
• Blanc Éclat – white brilliance in French
Darren abrahart
white back to bright
Ainsley
Whiter than white now
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