Store Bundle Concept

Store Bundle Concept

17 October 2023 

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What do you think of these bundle concepts for in store? 

Last month we asked you guys what shops you’d like to see Tallow + Ash in, and we’ve got a new survey coming tomorrow for all T+A customers so we can find out even more about you! 

In one of our first ever surveys, over 80% of you said you grab your laundry products in supermarkets with your weekly shop! We want to make it as easy as possible for you to top up on your favourites in the future, so we’re working to make that happen for you! 

Whether it’s online, or in stores, we want to make sure you have the best experience with Tallow + Ash. All of our fragrances come in both Laundry Shampoo + Conditioner, and using them together gives the best results, so we’d love to bring the experience of buying them as a pair into stores! 

Let us know what you think of this bundle packaging! And thanks in advance to everyone who takes part in the survey tomorrow. You guys are at the heart of everything we do, so your feedback is so important to the people here! 

 

34 comments

Sarah McGrath

Sarah McGrath

Personally I like to smell products before I buy them so would never buy a pack like this as a first time customer.

Julia Perrin

Julia Perrin

I like the grey packaging with the colour of the project highlighted; Although I think from marketing view you’d be better with a single brand look.
I would not buy in this format as I feel the conditioner is an unnecessary product. I haven’t used fabric conditioner for over 30 years. I did try the samples but didn’t find they added anything apart from perhaps some extra scent to my laundry.
I love the shampoo though and can’t wait until you offer refills..

Tiffany

Tiffany

I love the grey box with the matching coloured print.
This will make them look seamless and clean on the shelves!
Are you able to open up the outer to smell the scents?
For regulars that already buy T&A they will know what ones to go for, but for new customers they would want to open up and have a sniff, just wondering if the outer packaging would get ruined if you are able to open it up?

Jenny Simpson

Jenny Simpson

I love the idea of being able to pick mine up in the super market, but I agree with Sonia it would be a good idea to do singles as not every one uses the shampoo and conditioner at the same rate so you would have broken packages .
The colour block works for me.
Thank you for the T and A experience.

annette Ventour

annette Ventour

I think colouring both product and packaging the same looks classy.

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