Hey guys it’s Ciara - I’m beginning to design new and amazing fragrances for 2025 and would love your feedback on the initial concept work! I’ve used the results from our last survey that over 4,000 people answered, so I hope you like the sound of these. And thank you if you took part!! We started this brand to bring something entirely new to the laundry industry, and I think these are pretty out there for laundry products. I’ve literally just finished making these concepts (22:30 right now). You know we love hearing what you think and getting your feedback before we develop them further. So if any of the concepts below are a huge no, or a huge yes, please comment on our blog or social post. Also, if theres anything that you think we absolutely NEED which we don’t have or that I didn’t pick up on in the Survey data, please let us know too. Thanks to everyone for their constant feedback and involvement, we love developing this brand with you!
What do you think of these?
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Sophisticated Fragrances
Our laundry products smell like designer fragrances. We work with Master Perfumers to blend incredible top, mid and base notes that make your home and clothes smell amazing!
Clean Chemistry
Formulated by UK Chemists, our cleaning formula uses powerful plant-based cleaning chemicals that are non-toxic, biodegradable and kind to skin. All our products are dye-free, vegan and cruelty-free.
1534 comments
Alex
I don’t think there’s a single one I wouldn’t try but I’m not excited by anything spa like or powdery so probably wouldn’t choose Spa Day or Soft Aura. I would be very interested to try Board Room as it sounds quite a masculine combination and my partner doesn’t want his work clothes in particular smelling of anything particularly feminine. I love Oud so any variation on that would probably be my first pick followed by the lemon option.
Clare
I’d definitely try Board Meeting and Soft Aura.
Kim Maitland
Spa day, under the stars top two for me and I’d certainly have the rest too! 🤩🤩🤩 what a pure treat ✨️
Michelle Averell
Lemons, under the stars and aura. Sign me up now. I’ve been waiting forever for someone to pick up on coco mademoiselle. Can’t wait.
Kim Rivers
Love the idea of lemon and the soft pink one . I would try the others but initially they look a bit dark and more for winter
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