Hey guys it’s Ciara - I’m beginning to design new and amazing fragrances for 2025 and would love your feedback on the initial concept work! I’ve used the results from our last survey that over 4,000 people answered, so I hope you like the sound of these. And thank you if you took part!! We started this brand to bring something entirely new to the laundry industry, and I think these are pretty out there for laundry products. I’ve literally just finished making these concepts (22:30 right now). You know we love hearing what you think and getting your feedback before we develop them further. So if any of the concepts below are a huge no, or a huge yes, please comment on our blog or social post. Also, if theres anything that you think we absolutely NEED which we don’t have or that I didn’t pick up on in the Survey data, please let us know too. Thanks to everyone for their constant feedback and involvement, we love developing this brand with you!
1455 Kommentare
Kaitlin
Love the new scent concepts and the desire for customer feedback!! Whichever one(s) go into development, I hope sample sachets are also available as well as the full size, rather than just one or the other. Some full size scents I wish I could’ve had a sample for first as I wasn’t keen on it in the end, or I fell in love with samples that were limited edition and not available as full size (specifically Myrrh-y Christmas and Naughty & Spice – I need these in full size all year round, thanks 😉)
My preferences…
1. When life gives you lemons! (7) 💛🍋 – this sounds amazing and perfect for spring/summer. Something really fresh and lemon scented is definitely missing from the collection
2. Soft Aura (4) 🌸 – I found Aurora disappointing as I didn’t smell much like bacarat rouge to me, so this could be a good alternative for a soft, floral, classic perfume scent
3. Golden Oud (5) 🧡 – I love a warm amber/vanilla/spice scent as long as it’s not too powerful on the oud. As there is already an oud scent available inspired by Dior’s oud Ispahan, I wouldn’t want anything too similar and this could be lovely if it’s more like Dior’s Ambre Nuit or MFKs Grand Soir instead.
4. Under the stars (6) 🌙🌃 – seems a bit too similar to celestial and I’d prefer something different to what we’ve already had, especially if the new scent(s) were part of the permanent collection and not limited editions
5. Country club (2) 🌿 – sounds nice on paper but could be a lovely it or hate it kind of scent. Not sure if I’d like it and would be one I’d want to smell first/have a sample of before committing to a full size bottle
6. Board meeting (1) 🤝🏢 – like the concept, not so much the name idea, but not sure the fragrance would be something I’d buy. Wood/leather scents tend not to be my thing
7. Spa day – not my vibe at all but I can understand why others may like something like this
Sophia Sangster
Board room could be called “Aspire”.
The fragrances that I’m drawn too are as follows;
1)Soft Aura🥰4
2)When life gives you Lemons💖7
3)Golden Oud 🤩5
4)Under The Stars 🌟6
5)Board Meeting 🤔💭💡1
Mmm I suppose I will try and buy them all as they’re “Opulent” Scented.
🥰💖🥰
Michele Jones
Like all names except “Board Room” although fragrance description sounds lovely. All the others sound inviting the Lemon sounds espcially lush! Hope they will be available as samples ! Soon !
Sharon Day
No 4 and no 7 sound amazing
Joanna
3 & 5 sound heavenly!
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