Help us re-name this product!
In November we launched ‘Candy Beach’. It was meant to be our Flagship product. Our signature brand-coloured bottle and scent. But it quickly became our worst seller! 😂
The fragrance inside Candy Beach is absolutely gorgeous, and the bottle is arguably our most aesthetic. The fragrance is a unique blend of Vanilla, Dragonfruit and Musk… but the product just hasn’t caught on!
Do we need a new name? And does anyone have any good ideas? Or is there something else that’s holding back people trying the product? Let us know what you think before we go back to the beginning on this one!
Would love to hear from you 💜
445 Kommentare
Andrea Garner
I’m adding my vote to “Signature”, and would add that CB has always been my favourite scent!
Caron Ford-Wilson
Candy Beach wasn’t included in the Discovery Pack I tried to help me choose what I liked and it seemed never to be prominent – I thought it was a summer season scent only.
I think Candy anything is against your brand and market segment. You are selling a natural, non chemical, product . Why would your customers want something with candy aka sweets and sugar?
Not knowing what it smells like, I assumed it would be like candy floss or something.
Tallow & Ash “Signature” is my suggestion- more stylish and up market – like your market
Heidi Jenkins
Another idea from rereading my comment and again other…
I think you need to to stay away from words like sweet or referencing sweet things.
Maybe just simply call it
‘Our Signature Scent’
‘Signature’
‘Signature Aroma’
Or play around with these descriptions delectable, heavenly or delightful
Thanks for allowing us as user to give feedback and idea. Heidi x
Lesley Johnson
For me I felt it was a little bit of a weak scent. Especially after having bought Aurora first. I thought Candy Beach would leave more of a scent on the clothes like the others do. I didn’t mind the name but it could have a bit more kick. I bought quite a few thinking I’d love it and although it’s a nice enough scent, it wasn’t strong enough. And I do like sweet scents, vanilla etc.. Excited to see what happens here and other scents in development! 😀😀
Heidi Jenkins
In LOVE with Candy Beach. I decided to give Candy Beach a punt, a bit sceptical about the name but I’m SO glad I did. My ultimate favourite but the name nearly put me off as worried it’d smell sickly.
Read some of the other comments & Signature does sound an amazing name, relaunch it with a big fanfare BUT it needs to be in the sample set for sure, otherwise how will people know how awesome it is.
The dictionary definition of a signature scent is as follows – iconic perfume, classic perfume, legendary fragrance, beloved aroma, celebrated perfume, distinctive fragrance, famous scent, historic perfume, memorable scent, and notable cologne – could you use some of that as inspiration for a new name. PLEASE try a new name 🙏🏻 I love the bottle colour it was just the name that was misleading.
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