A new laundry palette 🤎

A new laundry palette 🤎

23 January 2024 

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The laundry industry is filled with brightly coloured bottles. We love the idea of bringing neutral colours that match your home aesthetic. It’s unconventional, but we think it makes so much more sense.

A couple of weeks ago we showed you a fragrance concept called ‘Cocoa Butter Kisses’. As well as bringing completely new fragrances to the laundry industry, we also want to bring entirely new designs and colour palettes. This is probably the first brown bottle in laundry ever conceptualised! Let us know what you think of the concept bottles below, and we’ll put everyone's fave into production right away!

 

 

 

 

 

 

370 Kommentare

Kasey

Kasey

Either 1 or 2 would look great! No. 2 gives off more shea/cocoa butter vibes

Deborah Elliott.

Deborah Elliott.

Personally I like the pale tan bottle with the dark brown writing. However before making a decision it would probably be worth consulting with some accessibility user groups. With all your bottles being the same shape you might get some fab feedback from people who are partially sighted about contrasting colours which work better for the purposes of identifying a particular scent and even ways to distinguish between the laundry shampoo and laundry conditioner.

Jen

Jen

Definitely number 1. The colouring presents the soft cocoa kisses you’re trying to convey. Love it

Anca

Anca

I think the first as would be a close colour to cocoa witch is dark brown 🦄

Beata

Beata

Number 1 for me

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