Hey guys it’s Ciara - I’m beginning to design new and amazing fragrances for 2025 and would love your feedback on the initial concept work! I’ve used the results from our last survey that over 4,000 people answered, so I hope you like the sound of these. And thank you if you took part!! We started this brand to bring something entirely new to the laundry industry, and I think these are pretty out there for laundry products. I’ve literally just finished making these concepts (22:30 right now). You know we love hearing what you think and getting your feedback before we develop them further. So if any of the concepts below are a huge no, or a huge yes, please comment on our blog or social post. Also, if theres anything that you think we absolutely NEED which we don’t have or that I didn’t pick up on in the Survey data, please let us know too. Thanks to everyone for their constant feedback and involvement, we love developing this brand with you!
What do you think of these?
Sophisticated Fragrances
Our laundry products smell like designer fragrances. We work with Master Perfumers to blend incredible top, mid and base notes that make your home and clothes smell amazing!
Clean Chemistry
Formulated by UK Chemists, our cleaning formula uses powerful plant-based cleaning chemicals that are non-toxic, biodegradable and kind to skin. All our products are dye-free, vegan and cruelty-free.
1461 comments
Jane
Will they be available in a sample pack? I would love to try them all
Tracy Adams
Country club , sounds good, is it available
Elena
Oud please! Oudy and sweet
Rebecca D
As a big citrus fan, I’m most excited by Country Club and When life gives you lemons. Under the stars is also appealing to me.
Kerry clarke
1,2,3 & 5 are my favourites! Not too keen on the alien scent but I’m sure they would all smell amazing. I prefer natural scents to anything overly sweet, although a range of cake scents does sound amazing – cherry Bakewell, Black Forest gateaux, sticky toffee, raspberry pavlova, strawberries and cream!
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